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Wednesday, November 15, 2017

On Wednesday, the entertainment company Cards Against Humanity closed an online marketing campaign, “Cards Against Humanity Saves America,” in which they solicited donations to finance the purchase of land on the United States-Mexico border for the express purpose of preventing construction of the border wall proposed by sitting U.S. President Donald Trump. They announced the program on Tuesday, and it sold out the following day.

“Donald Trump is a preposterous golem who is afraid of Mexicans. He is so afraid that he wants to build a twenty-billion dollar wall that everyone knows will accomplish nothing. We’ve purchased a plot of vacant land on the border and retained a law firm specializing in eminent domain to make it as time-consuming and expensive as possible for the wall to get built,” reads the official description of the campaign.

Campaign participants sent Cards Against Humanity US$15 toward the purchase of the land, and the company pledged to send them a map of the area and various other surprises during the next month, such as new cards for the game. Cards Against Humanity has yet to disclose exactly where the land is located.

The construction of a wall on the border with Mexico for the purpose of limited illegal immigration was one of Donald Trump’s campaign promises in last year’s U.S. presidential election. As of this month, several prototype sections of wall have been built, but the United States Congress has not yet allocated enough funds for the project, and so far Congress has not supported other Trump Administration projects, such as repealing his predecessor’s health care law, the Affordable Care Act. More than half of the land on the planned site of the wall is either privately owned or owned by individual U.S. states. Earlier this week, the Trump administration sought funds to hire lawyers to deal with owners who do not wish to sell their land to the U.S. government.

Cards Against Humanity is a playing card game in which participants complete sentences using irreverant phrases printed on black and white cards. The company has held prank marketing campaigns before, such as digging a hole to nowhere and selling empty boxes, fully advertised as such.

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